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Public Affairs and Access to the Payer (PAAP) consists of engaging and communicating with decision-makers, payers and relevant stakeholders in order to prepare the access environment and convince on the value of innovations to support pricing, reimbursement and ultimately patient access.
Public Affairs prepares the environment by ensuring that the various stakeholders are aware of the societal and economic burden associated with the disease in question as well as the unmet needs of patients.</p >
Accessto Payerspayersis about communicating the value of innovations directly to payers. This includes meetings and submissions to payers as well as health technology assessment agencies.
The role of the Access Focus team is to contribute to the development of a communication plan as well as the tools necessary to dialogue with the various stakeholders in the market access process.
The Public Affairs function is responsible for engagement with stakeholders such as policy makers and civil servants, industry associations and patient organizations. It uses a variety of platforms and activities to facilitate dialogue and build trusting relationships and can proactively engage stakeholders around a therapeutic area through strategic initiatives, multi-stakeholder efforts and platforms of commitment. As a function, it often combines government relations, health economics, corporate social responsibility, and communications. In particular, Public Affairs and Market Access are closely linked.
At Access Focus, Public Affairs is managed through dialogue and interaction with external stakeholders in order to develop relationships with term, to support public health policy and to create an enabling and engaging environment for our business.
In order to be ready to overcome challenges and to support strategies for accessing innovation , it is important to ensure that stakeholders are aware of the unmet needs and the societal and economic burden associated with each of the therapeutic areas. The Public Affairs function helps facilitate public-private partnerships, prioritize therapeutic areas and support Market Access for innovations
The Access Focus team develops key messages, tools, publications, advice and training aimed at building a relevant communication framework, on value of innovation, focused on the company’s therapeutic areas and addressing unmet needs.
In order to gain access and reimbursement, we must ensure that payers understand and recognize the value of the proposed innovations. To this end, tools and materials are developed to communicate messages of medico-economic value, adapted to our interlocutor in order to secure patient access to the innovations offered.
Our communication approach is divided in three areas:
Our approach to communicating medical-economic value
We provide advice on the communication strategy and framework, and adapt the key messages to be delivered to the different profiles of the stakeholders.
We work in a cross-functional way in order to secure a harmonious and aligned dissemination of its key messages.
Relevant communication tools include:
The PVS is a coherent and structured presentation of the medico-economic values of the innovation offered to payers.
It is a foundation upon which all key messages and tools for communicating value to the payer are built.
PVS key messages are based on:
As part of the ongoing interactions between the different health institutions and systems, it is necessary to secure national alignment of key messages, in order to communicate nationally consistent messages to payers.
The PVS is comparable to the “Core Story” of Marketing teams or the “Scientific Core Story” of Medical Affairs. These are for doctors.
It is crucial that the PVS, Core Story and Scientific Core Story are aligned. The global PVS should be adapted to the local context and circumstances of the country to achieve optimal communication.
A collection of communication tools has been designed by Access Focus to facilitate the transmission of the medico-economic arguments to payers. Tools include printables, slides, iPad apps, submission tools, HE templates, and more.
These communication tools guarantee an aligned approach between the functions, with reference to the company’s strategy.
This approach enables easy and efficient deployment and guarantees the transmission of key information in a concise and convincing manner.
The evaluation of a health action or program makes it possible to assess its progress and measure its effects.
A real decision-making and action management tool (public or more targeted), the evaluation allows a step back and an informed arbitration for an optimization or a possible reorientation of the action or certain axes.
Access Focus has the multidisciplinary and complementary skills needed to carry out public health studies and assessments.
Decision-makers, actors, promoters, Access Focus offers you its methodological skills for studies and evaluation in various fields:
Access Focus relies on various complementary analysis methods:
The richness of this experience comes from the diversity of its sponsors (actors/health professionals, administrations, establishments, associations, etc.) and projects.
Access Focus as a public health expert can support you, in a structuring way, in the development and evaluation of your health actions and programs, or in the development of ad hoc studies.
Cornerstone of medical knowledge and an essential prerequisite for any scientific work, the review of the medical literature makes it possible to draw up an inventory of the knowledge acquired on a given pathology, to identify its gray areas and the needs in matching health.
The literature review provides the baseline data needed to assess and discuss the results of any new study or analysis.
The multidisciplinary team of Access Focus (doctors, pharmacists, health economists, public health specialists) enables it to carry out reviews of the literature on all pathologies and in most areas of health:
Due to its activities, Access Focus provides scientific monitoring of the epidemiology and burden of all groups of diseases (cancer, infections, cardiovascular, neurology , rheumatology-diseases of systems, psychiatry, etc.).
The Access Focus team is at your disposal to answer all your questions and queries. Do not hesitate to contact us.
LPP Domaine Benddada Bt 06, N°1. Staoueli, Alger, Algérie